By NatchCenter / Jun 23, 2018 /
Influencer marketing has become an extremely effective way to reach consumers because of the perceived authenticity that influencers have.
They’re seen as experts in their industry, so if they like a product, consumers will be more likely to buy it.
However, there is a way to get an even more authentic feel, and that’s by making your customer the influencers themselves. Here are three ways to do just that.
1. Offer Customers a Platform to Share Their Opinions
In order to get your customers to act as influencers, you need to give them the opportunity to do so. If a customer likes your product, they’ll naturally want to talk about it, and by giving them a platform to do so, it’s a great way for you to easily get access to this information.
One way to do this is by creating a call to action in post-purchase communications to get customers to share their experience with your product. By showing them that their feedback matters and will be used by the company, you motivate them to take the time to share their thoughts.
It’s also a good idea to share customer content onto your own website or social media pages. This not only recognizes them and shows that you’re listening to them, but it’s also an easy and organic way to show what customers actually think about your product.
2. Integrate Influencer Messaging in Existing Communications
It’s likely that you are already communicating with your customers on a regular basis, so start using those communication methods, such as thank you emails or pop-up contact forms, to tell them how they can become an influencer for your brand.
This is an easy, cost-effective way to reach potential customer influencers since you are using systems that are already in place.
Although you want your customers to advocate for you, you don’t want just anyone acting as a face of your brand, so cultivating personal relationships with your customers is crucial. This allows you to gauge their interest in your product and determine if they would act as a good influencer for your brand.
A close relationship with your customers also makes them feel valued and they will be more willing to help you and promote your brand.
3. Offer Relevant Incentives
Even though it’s a natural tendency for customers to talk about the products they love, it still can take a bit of a push for customers to share their thoughts. In fact, 83% of customers are willing to refer a company or product, but only 29% feel ready to refer.
This is where referral incentives come into play. You offer rewards to your customers when they refer others to your company. There are many ways to do this, one being to create a loyalty program.
This allows you to track who your top referrers are and use a tiered incentivizing program. Customers are rewarded based on how many people they refer, encouraging them to reach even further.
There are many ways that you can incentivize your customers, but discounts, rewards, and free merchandise are among the best ways to do so. Your customers already love your product, so allowing them to get more of it more easily, is a great way to compensate their efforts.
This also creates a cycle of your customers as influencers, rather than a one-and-done paid deal with an influencer.
Your customers can be your best influencers and brand advocates. They already enjoy your products and have invested their own time and money into your company, making them an authentic source to promote your brand.
In addition, customer influencers are usually a more cost effective option than traditional influencers, and although they may not have as much reach, they are more likely to have a better conversion.
Most customers are already willing to refer a brand or product, they just need the avenue to do it, so make it easy for them to advocate for you.