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Four choices for set up your website

Four choices for set up your website

 You are ready to take your business online. It might be an established business in the community. Or it could be a brand-new venture. Or you might be moving from selling just over social media to setting up your own website.You have choices to make.The first three are multiple choice: the business name, the domain name and the web host. There are so many options for each.Then come the “toggle choices”. A toggle choice is a choice between two options; you can toggle either way. You have to choose between hard coding and a content management system (CMS). For most people this is easy. Hard coding gives you absolute flexibility. But it is also a lot more work to code a website from scratch. And new businesses don’t like a lot more work. They like shortcuts. Most companies these days go with a CMS, which is like a shortcut. Most of the coding is already done; it just needs to be customized for your business.The choice of CMS is technically a multiple choice dec...

Jan 21, 2021
Artificial Intelligence and a Look Into the Future

Artificial Intelligence and a Look Into the Future

We’re not talking about Skynet (although, that’s a terrifying thought!) integrating into your marketing campaign; we’re talking about how the tools that make your life so much easier are the stepping stones for more intelligent artificial intelligence programs to be developed.But what do we mean when talking about artificial intelligence in digital marketing?The Road So Far Although it’s barely been 60 years since the term artificial intelligence has been integrated into our pop culture, artificial intelligence in marketing has become a whole different beast. From deep learning to machine learning and the processing of natural language, machines seem to be evolving quickly – again, not at all scary, right?Whether this means using voice search for your start-up or crunching data much quicker, it seems like artificial intelligence really is here to stay. Machine learning may sound terrifying, but with its help, a master algorithm (which is an unmistakable description...

Jan 21, 2021
What’s Coming in The Future of Data and Business Analytics and What You Need to Know Now?

What’s Coming in The Future of Data and Business Analytics and What You Need to Know Now?

One thing is certain – data analytics will only gain momentum for the foreseeable future and will be at the core of countless new technology solutions. Reliance on Business Intelligence (BI) and Analytics now outweighs strategy as the key requirement in business planning. But what will business analysis look like in the coming years? How will today’s version of BI and data analytics evolve over time, and how can you ensure that your business stays competitive by using new resources that emerge?There’s no doubt data analytics and BI tools are evolving at a rapid pace. According to one McKinsey report focused on the healthcare industry, “data analytics and information services will have the fastest growth rate at 16% to 18% over the next five years, while core administrative services are unlikely to see much growth due to automation.” Here’s what you need to know as you plan your company’s future initiatives.Staffing Shortages Will Create Challenges There is a noticeable...

Jan 21, 2021
Incredible Ways how that Artificial Intelligence Will Transform Each Business Department

Incredible Ways how that Artificial Intelligence Will Transform Each Business Department

 It is impossible to deny the fact that AI will change the way that we do business in just a few years; it has already done so much. Currently, 32% of companies are investing in AI software and 26% are finding ways to implement AI tech in areas like research, retail, and marketing services.This technology truly has the power to transform businesses for the better, and yet there are still some non-believers out there. Only 15% of organizations are currently using AI in some capacity, and 35% of businesses still don’t believe that AI is necessary for their strategies.Whether your goal is to improve the customer experience, increase revenue, or just make better business decisions, AI technology is proving to be the tool to do just that. Businesses must be prepared for the inevitable shift overt to AI-supported departments. The good news is that by embracing this constantly improving technology, they can achieve all their goals (and more) in a very short amount of time.Let’...

Jan 14, 2021