By NatchCenter / Jul 9, 2018 /
With the advent of the idea of e-commerce on the scene in the late 1990s and early 2000s, it was seen as a major achievement that was expected to succeed and to make major changes to the whole retail process. That effect has already taken place, but even so, after nearly 20 years of existence, the prospect of e-commerce sites has become much more difficult as it has taken many forms and features over the past two decades.
E-commerce sites have changed the behavior of consumers forever, about 70% of customers are now searching online for products they want before buying them. One in four customers also pull their smartphones out of their pockets and search for the products they see on shelves in the shops.
There is no doubt that some aspects of e-commerce sites will evolve over time such as duration of delivery of goods, after sales services, selection of products for sale, web design, and others. There are other important trends worthy of research still under test, some of which will be presented here.
Opportunities for content marketing
The e-marketing strategy offers many benefits to e-commerce sites, including improving the position of the site on the search engine results pages and getting natural links naturally as well as raising the awareness of the public and more about the site and the products offered to it or the services, and attracting the audience to share articles with their ideas and opinions Blog, and other things.
The art of content marketing is on the go to convince the audience of your brand or services using compelling and useful content that is also published through multimedia, readable, visual or audible.
Almost all e-commerce sites are currently tracking e-marketing strategies to gain a greater share of the market and to draw the attention of target customers using articles posted on the blog or even on other platforms such as social networking sites.
The idea of searching for products through the smartphone is becoming more popular and is spreading more and more every day. One of us does not pull out his phone and search immediately upon entering a mall for the latest offers or the best store selling what we want to buy.
A recent study by a specialized center found that about 40 percent of consumers search through smartphones. This statistic is a major responsibility for site managers, forcing them to improve their site designs to be more interactive and user-friendly.
Coordination and customization
The data collection process now available that has become more accurate and more advanced than ever has facilitated on websites to coordinate and customize the organization of the products displayed. This is obvious to all users, and to demonstrate that you can compare the design of the 2012 site Axite and its design now after 6 years, you will find it more attractive and easier to use.
Now e-commerce sites can guide the user to the product they're looking for based on their previous visits either on this site or other sites, or based on their old purchases that determine their interests.
Web sites now believe that they are not only selling products of any kind on different platforms, but they are also selling a unique experience, the fun state of the search process and ultimately finding the product you want.
It is much more difficult than in the past due to the strength of the competition on the Internet, the field is open and every day the launch of a new site. However, the key to success is to empower the audience and create an attractive relationship between them and the site and products offered.
Greater presence outside the Internet
Amid the general trend now seen in e-marketing, traditional and old shops are forced to join the current trend and establish their own online presence.
The shop now provides consumers and customers with new technology-based services, including the ability to try clothes by default, or scan products using the scanner to get a price or even buy and send home within a few hours.
Many e-marketing experts recommend that old shop owners, such as those who carry out e-marketing campaigns and write distinctive content to better reach their target audience.
Unmanned aerial vehicles for delivery
This is one of the most exciting developments that has been recently revealed and is still under development and under test. The use of self-driving aircraft in the coupling will allow the vendors to deliver goods to buyers more precisely and in the specified place and time.
With self-driving aircraft, the average delivery time is expected to be between 30 and 60 minutes from the date of request. The whole idea has proven cost-effective because it enables vendors to bypass road congestion and deliver products to the most difficult locations. Amazon beats other e-commerce sites in this direction while other sites try hard to catch up with them.