How to design a store and an e-commerce site?

How to design a store and an e-commerce site?
NatchCenter Jul 8, 2018


There is no one direction to follow for websites. These sites reflect the first interrelationships between vendors and customers, the visual story of a company and the primary source of information. Every seller wants to be a successful salesman who needs a website and that site is well designed to help him work, and to free users from all the confusion or fears they can suffer. Attractive and attractive sites shorten the process of successful communication. The highlights of them have certainly taught us how to be unique, interesting, and how to provide a rich visual experience for both shoppers and online users.

People enjoy beautiful scenery. It is the rule that applies to everything in real or virtual world

They may all like the way a new set of clothes in your store offer the same degree of admiration, or even the new service you offer in mobile apps. If the design of the item is attractive and well wrapped, it is likely to become popular and earn you a profit.

Deciding how to design an online store is essential to creating sales. A good choice or decision can often increase the value of the expected product to customers and increase their confidence in it. Therefore, consider designing your store as your new challenge!

Website design for e-commerce

The first step to attracting attention and creating sales is to create a beautiful e-commerce site, but at the same time practical and easy to use - whether you use a well-known e-commerce platform or you will create a different platform.

However, e-commerce is not an area of unlimited possibilities. In fact, e-commerce is a very competitive area because changing the customer to the vendor does not take nearly any time or effort. You have to give customers what they expect, so they do not think again about buying products from someone else.

In online sales, price and priority is not really important. What matters is how simple the process is and not confusing users.

You can offer the cheapest / best product on the market - but if users are unable to locate them, they may have already failed to create sales.

Another important issue is the length of the payment process. You should have a few pages between your homepage and your payment page, and you should highlight this feature from the start.

Are you trying to design an ideal ecommerce website? Make sure you have the answers to the following questions:

Can I identify the types of products I offer to my visitors during the first five seconds?

Do I trust this site enough to enter credit card information?

Is my site easy to use? Are 30 seconds considered enough for customers to find the information they need?

Do you offer suggestions / options enough for random visitors?

Is the content original and attractive for visitors? .

One negative answer to one of those questions is sufficient to express a serious design problem that can drive shoppers away and adversely affect conversion rates. Therefore, you should address these questions in the best way possible to ensure that users return to your site.

The three basic elements of every online store

1.     Trust: E-commerce sites can not be successful unless they have the trust of users. The issue is sensitive and one element can shake the trust of users and urge them to move to shopping from another site. That's why every element of your e-commerce store should try to win the trust of the user.

2.     . Simplicity and ease of use: Simplicity does not always reflect design, as do technical processes. The purchase process should be simple and should not be confused on the customer. Again, any negative item can make the shopping cart empty and the sales are low.

3.     . Transparency: Remember that online communication is a two-way street. You should always be in the service of your customers and convince them not to hesitate to communicate with you at any moment. Some of the most popular ways to do this are chat online, place the phone number in a clear area in the upper right corner or place the "Contact Us" button clearly. You should also provide information about your store / business so that online shoppers know that your site is working in real terms and does not involve fraud.

You must provide your data in a clear and concise manner and also highlight the shipping options and return the item. If there are no other features, such behavior can give you positive recommendations and feedback, and can increase your site's popularity and popularity.

Recommended suggestions and practices for e-commerce sites

As always, the design of an e-commerce site can turn into the most complex part of your marketing agenda.

However, there are many good habits that apply to all e-commerce sites and almost all products are available for purchase online. Let's check out some of them:

Do not leave any room for confusion about the provision of personal information

Put yourself a little place for the client.

Do you trust the submission of confidential information in a relatively new, unknown and dubious site, where there is only a clerk on the other side sitting in an office and giving you words just for your money? Will you register and pay?

In fact, it is a mysterious procedure. It is quite normal for a visitor to feel frightened and to look at the smallest contradictions to justify his complaint.

It is also normal for a visitor to browse the contact information and spend some time in previewing images to see if they are available on some other sites.

We recommend that designers make a clear and detailed introduction as much as possible so that users do not have any trouble going directly to make the purchase.

Focus your attention on large images

Yes, you need piles of large, high-quality images to deliver to potential customers.

Keep in mind that the customer does not have a chance to see the product they are buying, and the images are a great strategy to attract the customer to the product.

As for everything else, people rarely resist beautiful and attractive views, so be sure to provide the best possible imagery.

Take into account details. Shoot the product from all angles and make sure the images are zoomable. Also create a full gallery and make it available on each page during the purchase process.

Keep users time

As you know, according to personal experience, almost 90% of users surf without a specific goal. What really matters to you as a producer is those who make up 10% who visit your home page and have a clear idea of what they want.

The least you can do is to make browsing easier and help them identify their information in less than 30 seconds.

The top of your website should also be clear and answer all the questions visitors may ask when they arrive at your site: What does this site sell? who are they? Why should I trust them? Of course, there may be a lot of questions and that depending on your audience.

Commitment is a key element that must not be compromised in order to preserve the uniqueness and beauty of appearance. Where even the most sophisticated and sophisticated sites can be abandoned if they fail to provide the necessary information.

Highlight related products


Unless you specialize in one product / service, link your product pages to related product pages (shoes with handbags, earrings with necklaces, etc.).

Be aware that the relationship should look natural and virtual, rather than placing a link at the bottom of the page

The uniqueness comes with the link

On average, the bounce rate for visitors who visit recently added sites is only 40%.


In terms of designers, 40% of people are likely to leave your site at the very moment they visit. But the crucial question is: How can I keep them on the site?

Be unique in describing your products. The description may look like ready-made and repeated phrases, but that does not mean it has lost its power.

Instead of writing the description attached by the manufacturers, be creative and write a description that establishes the relationship with your brand. This tactic will certainly help you to be prominent among all those sites, and will help users enjoy the purchase.

Last but not least - payment

The rule of simplicity also applies to the payment process. Ideally, your payment should not take more than one page full of reviews, shopping cart, billing information, or shipping details. It is also important to have an additional confirmation button, so that the customer does not feel that the purchase was made very quickly.

Long-distance payment is one of the most common mistakes in e-commerce sites. It usually consists of many pages, or redirects users to bills, shipping, and cart information before they reach their final orders. In fact, these measures scare users.

This process leads them from one complexity to the next, so they are likely to give up their buying.

Whatever you intend to be short of payment, do not forget to put the review section in it, so that the customer can verify his request before buying it. According to experience, lack of review options can reduce user enthusiasm.

Test your site first

Here are some easy and important tests you can use before launching your site:

Test the 'Add to Cart' button, especially in terms of size, color or location.

Test the product categories that appear as the user navigates the site, and try adding a new category to see what it looks like.

Choose the best-selling products to support your home page

Make a special offer: View the subscription and invite people to try it out.

Try using coupons and estimate their impact on your conversion rates.


Phrases that encourage user to take action

Phrases that encourage a user to take action are key to the success of an e-commerce site. But if they are not effective, it is likely to negatively impact sales and conversions.


In general, ecommerce site design uses two basic phrases: specific phrases for each product (when the site sells more than one product), or a standardized phrase for all products, available on each page, whether you're browsing or viewing results.

Both types appear to be similar and both contain phrases such as "Add to Cart". Sites that seek originality typically use certain wording, such as "buy now", "order now", etc.

last ideas

The most important interaction for users is their first impression of your site. It consumes about two seconds of their time only, but it lasts forever.

Yes, it is not fair. But as an ecommerce site designer, you do not have more than two seconds to attract attention and increase conversions. Those two are your only tools to show beauty, effectiveness, and affordability.

This difficult task leaves no room for errors in offering your store online and makes the first impression great.

Again - it's tough, but the success of design and user decisions are almost entirely dependent on appearance and visual elements.

In order to dazzle your customers, you need to identify the basic elements of the design and reach the original ideas at the same time. Excessive rules and principles may not produce satisfactory results, but they may disappoint customers and make them rush to find a suitable alternative.